Privacy Policy
Effective Date: 20/02/2025
1. Introduction
Welcome to emspulse.co.uk (the "Website"). EMS Pulse ("Company," "we," "us," or "our") is committed to protecting and respecting your privacy. We are the exclusive official UK distributor for I-motion EMS technology.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, including any other media form, media channel, mobile website, or mobile application related or connected thereto. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
2. Data Controller
For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
EMS Pulse
Furama House, Woodland Drive, Brighton, East Sussex, BN3 6DF United Kingdom
Email: [email protected]
3. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Personally identifiable information, such as your name, company name, job title, email address, and telephone number, that you voluntarily give to us when you fill out the contact or quote request form on the Website. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Website, such as requesting a quote.
- Derivative Data (Usage Data): Information our servers automatically collect when you access the Website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Website.
- Data From Cookies and Similar Technologies: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. For more information on how we use cookies, please refer to the relevant section below.
4. How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:
- Respond to your product and customer service requests (e.g., quote requests, inquiries). The legal basis for this processing is our legitimate interest in responding to inquiries and potentially entering into a contract with you/your business (pre-contractual steps).
- Compile anonymous statistical data and analysis for use internally or with third parties to improve the Website and our service offerings. The legal basis is our legitimate interest in understanding user behaviour and improving our services.
- Send you newsletters, marketing communications, and information about our products and services, only where you have provided explicit consent to receive such communications or where permitted under applicable law (e.g., soft opt-in for existing business contacts, subject to PECR rules). The legal basis is Consent or Legitimate Interest (where applicable).
- Monitor and analyze usage and trends to improve your experience with the Website. The legal basis is our legitimate interest.
- Ensure the security and operational integrity of our Website. The legal basis is our legitimate interest and potentially a legal obligation.
- Comply with legal and regulatory obligations. The legal basis is Legal Obligation.
5. Legal Basis for Processing (UK GDPR)
We process your personal data based on the following legal grounds under the UK GDPR:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to marketing emails).
- Contract: Where processing is necessary for a contract we have with you/your business, or because you have asked us to take specific steps before entering into a contract (e.g., providing a quote).
- Legal Obligation: Where processing is necessary for us to comply with the law (not including contractual obligations).
- Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect the individual's personal data which overrides those legitimate interests (e.g., responding to inquiries, improving our website, ensuring security).
6. Disclosure of Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
- Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, hosting services, customer service, and marketing assistance. These providers are obligated to protect your data.
- With Our Supplier (I-motion): As the official UK distributor, we may need to share necessary information (e.g., contact details for support escalation, warranty claims, or specific technical inquiries) with I-motion, the manufacturer of the EMS systems. We will only share the minimum information necessary for these purposes.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- With Your Consent: We may disclose your personal information for any other purpose with your consent.
We do not sell your personal information to third parties.
7. Data Security
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Data provided via contact/quote forms will typically be retained for the duration of the inquiry/sales process and for a reasonable period afterwards for follow-up and record-keeping, unless a longer retention period is required or permitted by law.
9. International Data Transfers
Your information, including personal data, may be transferred to — and maintained on — computers located outside of the United Kingdom, where the data protection laws may differ. This may occur if our service providers (e.g., hosting, analytics) or our supplier (I-motion) are based outside the UK.
If we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK authorities.
- Where we use certain service providers, we may use specific contracts approved by the UK authorities which give personal data the same protection it has in the UK (e.g., the UK's International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses).
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
10. Your Data Protection Rights (Under UK GDPR)
Under UK data protection law, you have rights including:
- Your right of access - You have the right to ask us for copies of your personal information.
- Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
- Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
- Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances (e.g., for direct marketing).
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
- Right to withdraw consent - Where we rely on consent as the legal basis for processing, you have the right to withdraw that consent at any time.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at [email protected] if you wish to make a request.
12. Children's Privacy
Our Website is not intended for use by children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
13. Right to Complain
If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected].
You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO).
The ICO's contact details are:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
14. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
EMS Pulse
Furama House, Woodland Drive, Brighton, East Sussex, BN3 6DF United Kingdom
Email: [email protected]
Phone: +44 795 597 3525